Role of Advertising in Tourism

 Advertising in Tourism follows AIDA Model i.e Attention, Interest, Desire, Action. It is nothing but any paid form of non personal presentation of ideas,goods, or services by well known organization or group.

Role of Advertising in Tourism:

1. To inform tourists to visit a Destination.

2. To persuade tourists to visit a destination & create curiosity or need to know about the place.

3. To remind tourists about a destination & guide them to do all the bookings.

4. To facilitate promoting the knowledge about available natural rrsources ,culture, & heritage of a particular place.

5. To familiar visitors to a place before visiting it personally.